3 Questions To Help Determine If You Need A Customized Facebook Page
A fan on my fanpage asked me if it was worth investing the money into developing a customized landing page for their Facebook page. Most consultants would tell you “yes” right off the bat. More...
View ArticleWhy Social Media For Restaurants
If there was ever an audience that should consider social media as part of their marketing efforts, then it should be restaurants. Given the rushed nature of our society, restaurants have always been...
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Why Broadcast Marketing Is Bad
Broadcast marketing is the concept of promoting or putting something out there without encouraging a response. It’s the opposite of engagement marketing. Despite the availability of robust social...
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When Your Restaurant Isn’t Ready For Groupon
It’s no secret that Groupon attracts many restaurants who want to use their service for increased customer traffic. However, below is a screenshot of multiple Yelp reviews from one restaurant that...
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With Social Media, Not All Restaurants Are Made Equal
A restaurant which receives more store traffic on a weekly basis than another has an advantage. It means it can tap into a larger base of influencers and evangelists who can spread the word should it...
View ArticleYou Better Handle That Initial Groupon Redemption Wave
One of my favorite Ethiopian restaurants, Addis Ababa in Silver spring, issued a Groupon here. With one more day to go, they will most likely sell 1,000 Groupons that can be redeemed at their...
View ArticleThe Rest of Us Call It A Taxi Service
Let’s say I come to you and tell you that I have this idea. Here’s how it works; I want to start a company that allows people to offer rides to others. The person offering the ride makes money via a...
View ArticleSHIFT IT Youtube Video. Why It Went Viral
Arlen’s Transmission in Burbank, California is an auto repair shop. They produced this video with the goal of bringing in more business. It was published 2 days ago on April 29th and has received...
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Google’s Penguin Update. How To Clean Up the Spammy Links For Your Real...
Google’s latest algorithm update, Penguin, will mean big changes to the real estate SEO landscape. Penguin is focused on devaluing links that are considered spammy. Here are four such examples:...
View ArticleA List of Youtube Analytics Guides and Tutorials
With video publishing playing a more important role in social media, it has become a necessity for publishers to understand the metrics and data behind it. When we think of video publishing, we think...
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6 Content Pieces to Add To Your Dental Website To Attract More Patients
Share Tweet Share Email Are you getting traffic to your website but have this nagging feeling that you could do a better job of converting the traffic into actual calls and patients? Welcome to the...
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Yelp Advertising Review: Is It Worth Advertising on Yelp?
Share Tweet Share Email It’s a running joke amongst local businesses that as soon as you open up shop, you will be bombarded by sales calls from a Yelp representative who wants you to buy into their...
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An Ultimate Guide: How To Get Yelp Reviews For Your Business
Share Tweet Share Email Show me a business that doesn’t have reviews, and I’ll show you a company that is leaving money on the table. A business with little or no reviews is like a boring Tinder...
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Yelp Advertising Guide: How Does Yelp Work For Business Owners
Share Tweet Share Email It used to be accepted that any advertising is good advertising. The idea was that anything that got your name and/or brand out there, was good whether a complaint from a...
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Guide: How To Get Landscaping and Lawn Care Customers Fast
Share Tweet Share Email In search of how to get more landscaping customers? Wondering what are the best ways to get lawn care customers? You’re in luck. I’ve got 4 online marketing methods designed to...
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2018 Comparison Review: HomeAdvisor vs Angie’s List vs Thumbtack vs Porch.
Share Tweet Share Email I had the chance to work with a landscaping and lawn care business recently. Talking to the client really opened my eyes as to how lead generation is done wihtin this industry....
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2018 Ultimate Guide: How To Optimize Google My Business and Get More Leads
Share Tweet Share Email In the world of online marketing, I segment lead generation activities into two departments: Low hanging fruit – These are activities that you, a business owner, can do on your...
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Case Study: Facebook Advertising for High-end Restaurant.
Share Tweet Share Email The following is a case study by Facebook marketer, Diego Campas. He recently applied a lead generation and conversion strategy for a high-end restaurant in Peru and generated...
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